Focus of Georgia Partners with Staffing Engine to Redesign Chatbot Conversations and 2x Website Leads

Andrew KimmellCase Study, Customer Experience, Recruiting Acceleration

Since early 1994, Focus of Georgia has been staffing metro Atlanta and the state of Georgia with admin/clerical, call center, technical, and accounting/finance positions.

The Focus team had an existing chatbot on their website but felt there was room for improvement. The integration with their ATS Bullhorn was lightweight and the contacts they were connecting with weren’t always fully qualified.

Rene Beach, who manages sales and marketing operations at Focus and FocusITstaff, was in need of a solution that was better integrated with Bullhorn, set up to better qualify candidates, and had a more responsive implementation and customer experience team.

Here’s how we helped them redesign their conversation flows and as a result doubled leads from the website.