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How Pyramid Consulting Group, LLC Doubled Website Leads with Staffing Engine [Case Study]


 

Pyramid Consulting Group, LLC (PCG) is a New York City based staffing firm specializing in a ​​wide variety of verticals, including Fashion, HR, Administrative, Finance, Marketing, and more.

Prior to partnering with Staffing Engine, PCG had implemented a chatbot with the goal of engaging visitors in real-time on their website. The only problem: none of their conversations were converting to become actual clients or candidates.

The quality of their conversations was low and their chatbot wasn’t integrated into their staffing tech stack. They needed a way to better qualify new conversations and connect them with a recruiter or sales rep faster.

After switching to Staffing Engine, PCG was able to double their website leads, convert high-quality candidates and clients, and integrate their website conversations with Bullhorn and MS Teams.

Here’s how they did it.

 

The Challenge: Low-quality website conversations that weren’t converting


 

The team at PCG already understood the value of engaging visitors in real-time on their website. Their main problem was that the previous chatbot wasn’t integrated with Bullhorn or Teams.

When a good lead came in, they only captured basic information that would then have to be entered into Bullhorn manually. With so few people having access to the chat application, the manual transfer of data was slow and tedious.

PCG also needed a way to make it easier for their team to manage conversations. Many times conversations were missed and never followed up with, which is a frustrating experience for the candidate or client waiting to connect. They fell into “the black hole” that marketing teams spend big money trying to prevent.

 

“Recruiters were like ‘are we even getting messages?’ To manage conversations in the previous chatbot, you had to download another thing onto your desktop. And it didn't integrate into MS Teams the way Staffing Engine does.”

Lydia Boate
Marketing Manager at
Pyramid Consulting Group, LLC


In comes Lydia Boate as the new Marketing Manager at PCG. Lydia had the challenge of adopting this old system which was set up by a former employee. 

And to make things worse, when she needed help there wasn’t any direct support with knowledge of the staffing & recruiting industry.



The Solution: High-quality conversations integrated with their tech stack



With Staffing Engine, PCG was able to double candidate and client leads on their website.

They redesigned their conversation flows and calls-to-action to be specific to their staffing use cases. This allowed them to engage more leads, ask better qualifying questions, and route new leads to the right team member faster.



“There went from being no client leads, and no candidate conversions to multiple client leads and multiple candidate conversions. And they're also good leads in the industries we work in.”

Erika Mendez
Chief Operating Officer at
Pyramid Consulting Group, LLC


With Staffing Engine’s MS Teams and Bullhorn integrations, PCG was also able to plug their website leads directly into their existing tech stack, allowing them to simplify their process.

Now when a new lead comes in, their team gets a real-time notification in MS Teams, and the information is automatically added to Bullhorn.



“The whole thing is built for recruiters and staffing firms. So the process really works for us, I love that it's in MS Teams, which is where we live.”

Lydia Boate
Marketing Manager at
Pyramid Consulting Group, LLC


With the Staffing Engine MS Teams integration, PCG is also able to manage live-chat conversations on their website right from MS Teams. Now they’re able to easily manage conversations from a familiar tool, without having to download and learn something new.

PCG also was able to work with the Staffing Engine team through their entire conversation design and buildout, so they didn’t have to build anything.



“The onboarding process is just really smooth because there's always a person there and you don't have to build out the conversations on your own”

Lydia Boate
Marketing Manager at
Pyramid Consulting Group, LLC


With the Staffing Engine MS Teams integration, PCG is also able to manage live-chat conversations on their website right from MS Teams. Now they’re able to easily manage conversations from a familiar tool, without having to download and learn something new.

PCG also was able to work with the Staffing Engine team through their entire conversation design and buildout, so they didn’t have to build anything.



The Results: Doubled leads from the website and hundreds of conversations



In the first 90 days, PCG was able to double the number of monthly leads from their website and generate hundreds of conversations with both new candidates and clients.


First 90 days:

722

Conversations

45

Candidates

7

Clients


PCG was also converting high-quality clients and candidates. They were able to accelerate their website conversion process and engage leads they were leaving on the table in the past.



“When client leads started coming in and also converting, I'm like, ‘YES!’ Because not only is it working for candidates, it pays for itself by balancing out with clients coming in also.”

Lydia Boate
Marketing Manager at
Pyramid Consulting Group, LLC



About Pyramid Consulting Group, LLC

Pyramid Consulting Group, LLC (PCG) is a New York, New York based staffing firm specializing in ​​a wide variety of divisions, including Fashion, HR, Administrative, Finance, Marketing, and more. Founded in 2003, PCG believes in “working to find the person behind the paper” and in building relationships which have helped them grow to over 100 employees. They also have Pyramid Possibilities which is their charity involvement program, where they strive to give back to enable employees to make a difference at work and beyond.



About Staffing Engine

Staffing Engine is the world’s first Recruiting Acceleration Platform™ that enables staffing firms to speed up their recruiting lifecycle, place more candidates and accelerate growth. Staffing Engine combines conversational AI bots, meeting booking, live chat, and integrations with the staffing tech stack to scale the number of candidates recruiters can manage and enable your staffing firm to become available on-demand 24/7.