Gifted Healthcare Speeds Up Time-to-Contact, Impressing Candidates and Increasing Placements with Staffing Engine AI
Gifted Healthcare, a leading provider of healthcare staffing solutions, needed a faster, more efficient way to distribute candidate leads and improve lead conversion.
Before adopting Staffing Engine AI, the process was entirely manual leading to inconsistent response times and missed opportunities.
After implementing Staffing Engine AI Distribution, Gifted Healthcare transformed its lead management, cutting response times, improving recruiter efficiency, and enhancing visibility into the full candidate lead lifecycle.
The Challenge
Before Staffing Engine, lead distribution at Gifted Healthcare was a manual process.
All leads were routed to a shared email inbox and forwarded by their team, operating within limited business hours. The manual distribution of leads meant recruiters weren’t able to easily see they were assigned a new candidate lead.
The main problems they faced with their old process were:
Time delays: Leads could sit in the inbox for hours, or even overnight, before being assigned.
Manual tracking issues: The team had to update recruiter lists daily and scramble for coverage when someone was unavailable.
Lack of visibility: There was no clear reporting on lead response times or conversion rates.
The Solution
Gifted Healthcare implemented Staffing Engine AI Distribution to accelerate lead routing and ensure that candidates were connected with the right recruiter in real-time. With Staffing Engine’s AI, they eliminated the delays of the shared inbox and manual assignment.
Instant lead routing: AI automatically assigns leads to recruiters based on geography, specialty, and other business rules.
Improved reporting: Real-time tracking of lead response times, recruiter engagement, and conversion metrics.
Automated nudging: Recruiters receive follow-ups if they haven't contacted a claimed lead within five minutes.
"With Staffing Engine, we now have full visibility from the moment a lead enters our system to when first contact is made. That data was completely unavailable before."
Robert Luebbert
Marketing Technology and Automation Manager
@ Gifted Healthcare
The Staffing Engine team worked to customize the integration with Gifted Healthcare’s symplr (CTM) system.
Leads are now tracked from the moment they come in, making it easy to see when they’re claimed and contacted. Custom routing rules and property mapping help the team stay organized, improving their data and reporting.
The Results: Faster Response Times, Better Recruiter Engagement, and Higher Conversions
Since implementing Staffing Engine AI Distribution, Gifted Healthcare significantly improved its speed-to-contact and recruiter efficiency.
Response-times cut drastically – New candidates are now contacted within minutes of engaging Gifted.
Higher candidate engagement – Candidates consistently expressed surprise at the speed of response.
Increased recruiter productivity – Greater availability of the recruiting team when candidates applied resulting in more conversations in real-time.
"Candidates are shocked by how fast we get back to them. Before, they might not have heard from us at all. Now, they're impressed, and that makes all the difference."
Robert Luebbert
Marketing Technology and Automation Manager
@ Gifted Healthcare
The Right Recruiter, Every Time with Advanced AI Candidate Routing
One of the biggest wins for Gifted Healthcare was the ability to route leads intelligently with AI based on geography, specialty, and prior recruiter assignments.
Geographic & specialty-based routing: Leads are automatically assigned to teams handling acute care, education, or specific regions.
Smart logic: Repeated applicants are assigned based on prior recruiter interactions, preventing unnecessary duplication.
High-quality lead filtering: Candidates flagged as ineligible are automatically routed to a separate channel.
"When I reach out to my nurses now, they’ll say things like, 'Wow, you guys got back to me so fast.' That never used to happen."
Lauren Flavin
Nurse Recruiter
@ Gifted Healthcare
Optimized Lead Sources for an Accelerated Strategy
Since implementing Staffing Engine AI Distribution, Gifted Healthcare has accelerated its lead source strategy to take full advantage of AI.
"Before, we picked lead sources that fit our manual process. Now, we can optimize for automation. Appcast, Indeed, and Travel Nurse Source are all major drivers for us now," Luebbert explained.
Their investment in Appcast has been particularly successful, integrating multiple job boards into a single AI distribution system.
Introducing Staffing Engine Nudge: Eliminating Missed Opportunities
One game-changing feature for Gifted Healthcare was the Staffing Engine AI-powered nudge, which sends reminder alerts if a recruiter hasn’t contacted a claimed lead within five minutes.
Significant drop in outliers – Previously, leads could sit unclaimed for hours. Now, long delays are rare occurrences.
Process improvements – Recruiters initially frustrated by the nudges soon realized they were skipping key steps, leading to better adherence to best practices.
"The nudge exposed process gaps in our follow-up. Now, it ensures we never let a hot lead slip through the cracks."
Robert Luebbert
Marketing Technology and Automation Manager
@ Gifted Healthcare
Patti Brennan, Business Analyst at Gifted Healthcare, mentioned how implementing new tech doesn’t always go so smoothly. “It can be tricky to get everyone on board and can be chaotic.”
“I never love new tech launches but with Staffing Engine it was really engaging and fun watching all the recruiters interact with each other and be competitive in claiming the leads.”
Patti Brennan
Business Analyst
@ Gifted Healthcare
Gifted Healthcare’s adoption of Staffing Engine AI Distribution has transformed their lead management process, slashing response times, improving recruiter efficiency, and providing end-to-end visibility into the lead lifecycle.
About Gifted Healthcare
Gifted Healthcare is an award-winning company that offers excellent career opportunities to clinicians and school-based professionals. Gifted provides access to thousands of Travel, Local, Per Diem, LTAC, Government, and School-Based assignments in premier healthcare facilities and school systems from coast to coast.
We believe in the power one person has to make a difference, which inspires our mission to help clinicians and school-based professionals advance their careers by providing exceptional job opportunities, day-one benefits, and 24/7 support. Join Gifted to make an impact in your career!